Floratech®, a division of Air Innovations®, will participate in the HortiFair Worldwide Horticulture Showcase in Amsterdam, October 13-17, Hall 7, Stand 07.1128. More than 47,000 people from over 100 countries are expected. Floratech will showcase its smallest portable floral cooler, Cool Spot, at the show. Cool Spot’s small foot print makes it an ideal point-of-purchase display in the checkout area and the unit’s patented Always Open® design–which does not require doors to keep flowers fresh– encourages impulse sales, said John Patalita, Floratech division manager. The cooler does not need a drain because condensate is evaporated automatically, making it easy to move to other locations within the store as seasonal products or store traffic demands. “Consider cross merchandising Cool Spot with chocolates and near greeting cards and gifts,” Patalita suggested. Cool Spot, available in 50 and 60 Hz operation, has ETL, CSA and CE safety certifications.
Floratech associates from the U.S. and Denmark will be on hand to meet with clients and further explain Floratech’s complete range of Always Open coolers and merchandising features. Floratech’s New York-based team handles floral cooler solutions elsewhere around the world.
The HortiFair is free of charge for trade visitors in advance of the show. To obtain a ticket, contact Floratech, or download an application from www.hortifair.com/tickets. The exhibition complex is easily reached by train from downtown Amsterdam and is about 20 minutes away from Amsterdam Schiphol Airport.